FOR RON BOOKMAN
AND ASSOCIATES, INC., "EXPERIENCE MATTERS"!
FOR IMMEDIATE RELEASE
NEW YORK, 26 November Ron Bookman & Associates, Inc.
President and CEO, Ronald G. Bookman wrote a note to himself many
years ago in a client meeting. "Experience Matters", he
scribbled on a piece of paper and shoved into his pocket. It was
symbolic of what the multi-service business firm, then with its
operational headquarters in Atlanta, viewed as its proprietary offering
to its clients. "Experience Matters" came to symbolize
the firm and the business services it offers. "Every business
service we offer," states Bookman, "whether its in the
global arena or computer services or investment banking, we bring
a unique level of brand awareness and workable experience to the
job. The client benefits from our cumulative five decades of hands
"We had within our company," Bookman states, "almost
fifty years of cumulative experience." And that experience
covered a wide berth of business and marketing services. "We
finally realized," says Collette Bookman, Vice President and
Chief Operations Officer, "that we had an enormous basket of
business skills and services that we could offer our clients."
That was somewhat of a slight departure for RBA in that its business
model had been based on working primarily with large multinational
clients. Ms. Bookman continued, "we now want to offer our unique
and varied experience base to small businesses and non profit organizations
as well. That's another reason we were so delighted with the opportunity
to develop the Harriet Tubman Project for Mother Zion AME."
The Tubman Project involved developing a multi-media marketing
package for the Mother Zion African Methodist Episcopal Church.
Mother Zion is the curator and executor of the Harriet Tubman estate
and Harriet Tubman home in Auburn, New York. When seeking a multi-services
firm to develop its marketing package, it chose RBA. "We, not
only bring our skill base to each job," states Ms. Bookman,
"but we also bring a certain creative element you might not
find easily." She attributes that creative element to the principals'
combined background in the entertainment arena as well. "Entertainment
marketing forces you to be creative and far reaching," Ms.
Bookman offers. It's those very creative skills that RBA combines
with its business offerings and the client is the big winner.
For RBA, its principals place a high premium on experience and
the five decades of cumulative experience they've developed. Ms.
Bookman states, "experience does matter".
Ron Bookman & Associates, Inc., is a multi-services business
consulting firm with operational facilities in New York and New