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RON BOOKMAN AND ASSOCIATES, INC. SELECTED BY AFRICAN METHODIST EPISCOPAL ZION CHURCH TO CREATE MARKETING PACKAGE FOR THE HARRIET TUBMAN HOME

FREEDOM THEME

NEW YORK, 19 June— Ron Bookman & Associates, Inc. today reported that it had been selected by the African Methodist Episcopal Zion Church to create a multi-media marketing package for the Harriet Tubman Home. AME Zion often referred to as the 'Freedom Church' as a result of its role in the Underground Railroad during slavery, is the curator and executor of the Harriet Tubman estate. This includes the historic site of the famed Conductor of the Underground Railroad in Auburn, New York.

"We're delighted," says Ron Bookman, President and CEO, "to have been chosen by Mother Zion AME to design the marketing and multi-media package for the Harriet Tubman Home and estate. We thought it was more than appropriate given the events of today to develop a 'freedom theme' around one of the greatest achievers of freedom in history, Harriet Tubman." Bookman says that it was even more meaningful for the firm to have entered the agreement with the historic church organization on June 19, 2003. "Juneteenth," states Bookman, "is a very special day in African American history. For us to enter an agreement honoring one of the greatest 'freedom achievers' in history on that date was very symbolic for our company. We viewed it as an excellent sign."

RBA designed a series of brochures and a multi-media presentation featuring PowerPoint that gives the executives of Mother Zion and the Board of Directors for the Tubman home a tremendous marketing tool in the ongoing development of donor support for the Tubman Home.

It's also fitting for RBA to design the materials in that the aspect of cultural marketing is one wherein it has developed many similar projects with historical African American icons as the focus. In the early 90s, RBA developed the 'Soul of New Orleans Official Visitors Guide' for the City of New Orleans. In that, the focus of the Guide was on the historic contributions of African Americans to the great city of New Orleans and America. "We featured profiles on Louis Armstrong, Jelly Roll Morton and hosts of artists and individuals that left such an indelible mark on the city and our country. There's something very regal about the enormous contributions of African Americans to the richness of our country that often times is forgotten," states Bookman. "For us to do the Harriet Tubman work for Mother Zion AME and the Harriet Tubman Home was part of a direction that we plan to do more of in the future," he concludes.

Ron Bookman & Associates, Inc., is a multi-service consulting company with operational facilities in New York and New Jersey.

— Contact:
Media Relations:
media.relations@RonBookmanandAssociates.com

 

 
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