RON BOOKMAN AND
ASSOCIATES, INC. SELECTED BY AFRICAN METHODIST EPISCOPAL ZION CHURCH
TO CREATE MARKETING PACKAGE FOR THE HARRIET TUBMAN HOME
NEW YORK, 19 June Ron Bookman & Associates, Inc. today
reported that it had been selected by the African Methodist Episcopal
Zion Church to create a multi-media marketing package for the Harriet
Tubman Home. AME Zion often referred to as the 'Freedom Church'
as a result of its role in the Underground Railroad during slavery,
is the curator and executor of the Harriet Tubman estate. This includes
the historic site of the famed Conductor of the Underground Railroad
in Auburn, New York.
"We're delighted," says Ron Bookman, President and CEO,
"to have been chosen by Mother Zion AME to design the marketing
and multi-media package for the Harriet Tubman Home and estate.
We thought it was more than appropriate given the events of today
to develop a 'freedom theme' around one of the greatest achievers
of freedom in history, Harriet Tubman." Bookman says that it
was even more meaningful for the firm to have entered the agreement
with the historic church organization on June 19, 2003. "Juneteenth,"
states Bookman, "is a very special day in African American
history. For us to enter an agreement honoring one of the greatest
'freedom achievers' in history on that date was very symbolic for
our company. We viewed it as an excellent sign."
RBA designed a series of brochures and a multi-media presentation
featuring PowerPoint that gives the executives of Mother Zion and
the Board of Directors for the Tubman home a tremendous marketing
tool in the ongoing development of donor support for the Tubman
It's also fitting for RBA to design the materials in that the aspect
of cultural marketing is one wherein it has developed many similar
projects with historical African American icons as the focus. In
the early 90s, RBA developed the 'Soul of New Orleans Official Visitors
Guide' for the City of New Orleans. In that, the focus of the Guide
was on the historic contributions of African Americans to the great
city of New Orleans and America. "We featured profiles on Louis
Armstrong, Jelly Roll Morton and hosts of artists and individuals
that left such an indelible mark on the city and our country. There's
something very regal about the enormous contributions of African
Americans to the richness of our country that often times is forgotten,"
states Bookman. "For us to do the Harriet Tubman work for Mother
Zion AME and the Harriet Tubman Home was part of a direction that
we plan to do more of in the future," he concludes.
Ron Bookman & Associates, Inc., is a multi-service consulting
company with operational facilities in New York and New Jersey.